The ability to use real estate lead generation strategy on your website is critical to your real estate business for a number of different reasons. Simple getting potential buyers or sellers to visit your site is one big hurdle, but getting them to sign up for newsletters, download a free e-book and to reach out and contact you to be their agent is what your website is all about.
There are a lot of great real estate websites out there that do a terrific job of making listing easy for clients to find. However, since they don’t include the real estate lead generation portion potential clients slip through the web and end up with a real estate agent or Realtor that is simply better at converting visitor to the site to actual clients.
Grabbing Attention
If you stop and take a look at your website through new eyes, look to see what the message is behind your site. How appealing are the images, the navigation features, the links and the calls to action? Is the first thing that the customer sees on the site highly interesting, interactive or unique or is it just a couple of paragraphs talking about your work experience and sales excellence?
Grabbing the online viewer’s attention, and then getting them to do something to make a connection, is critical. Without the attention grabbing aspect they won’t stay on the website long enough to have an impact on your real estate lead generation.
Not Just One Option
It is critical to keep in mind that real estate lead generation is not just about the potential client that wants to buy or sell a house in the next few weeks or months. It is about getting your name associated as the most informed, helpful, resourceful and knowledgeable real estate agent in your area.
This type of online credential building takes time, but with real estate lead generation through sending newsletters and tips sheets, making information relevant and timely, and engaging your contacts in thought provoking discussions through website blogs and social media, your name will become their automatic response when they have real estate needs.
The goal of successful real estate lead generation is to not just get people to sign up for newsletter, it is about converting them to people that see you as their go to real estate professional. With a structured campaign this is very possible and earns you top dividends in the short and long term.
