For ecommerce websites, there are always changes in requirements for what makes a good website and what makes a truly great website. When it comes to choosing a Shopify design, it’s important not just to consider what is trendy today but what will carry your website forward and into the future.
Obviously the overall appearance of the website is important, but that shouldn’t be the sole focus for using a new theme or template or revamping an existing Shopify design. Rather, it is important to take a look at several factors including overall effectiveness for the customer, ease of navigation and searching through the site and if the site is logical and intuitive to use.
Use of Images
The top ecommerce sites of today include some amazing artwork and images. However, they aren’t used the same way as they were a few years ago. You won’t find a lot of top websites using images in the background and text over, rather you will find limited use of highly appealing images and an excellent use of white space.
This simple change in a Shopify design can turn a stale and dated ecommerce website into something that looks new, modern and very crisp and clean. Images, infographics, photos and even drawings tend to have a more unique and less “stock image” types of choices, this creating an identity for the online site immediately right when the customer lands on the page.
Branding Across the Site
With the option of branding across the site in more places than just the header and footer, it’s easy to create a definite feeling for a new Shopify design website. Simple choices such as having the company logo incorporated in the design on each page, using consistent color choices, font styles and even choosing a standard page layout that matches your company message and brand is critical.
Navigation
Consumers don’t want to have to search on a page; they want to have a consistent way to find information and to quickly see just what your company is offering. With the new designs, navigation becomes more intuitive, allowing your customers to move through the different levels within a category.
One addition to any Shopify design is the use of breadcrumbs. These are easy to follow page navigation system and allow the user to click back through page links or to move through pages already visited without the need for using the back browser button, providing a simple way to find just what they were looking for.
At Business Name, we can help you upgrade your existing Shopify design or create a brand new look. To learn more about our services at website url just visit us online.
