For most business owners in Omaha, particularly a small business that has been nurtured and developed from the ground up, the sale is really the first time venturing into the corporate sales market.
Unfortunately, many business owners see the sale of their company or business as more of a real estate transaction. While there may be elements of the sale that include real estate and assets, there is another side to selling any business.
Knowing how to valuate a business based on revenue, customer base, market growth and other factors is a complex calculation. Turning to professional, experienced business brokers will be essential to correctly pricing the business and managing the marketing and sale of your company.
Experience in Your Business Sector
When looking for business brokers to handle your valuation, marketing and the entire sales process, look for a business brokerage firm with experience in your industry and sector.
The more of a niche business you have, the more important this will become in networking with potential buyers and knowing how to valuate, advertise and market your business. Be sure to ask any broker you are considering about their experience in general and in your industry or niche area specifically.
A National Presence
Even in a smaller city such as Omaha, the top business brokers have a network of affiliated offices and brokers that can span the country and even reach out to potential buyers on an international level.
This will be a critical consideration for the quick sale of any type of business. The greater the potential pool of qualified, vetted and serious buyers the more the sale will benefit the seller.
Talk to your broker and ask about their sale and marketing plan for your business. You may even want to use a free online business valuation tool to get a general idea of what your broker should be considering as a fair market price for the sale.
