The key to success is knowing what works and what doesn’t work for your firm when it comes to marketing. What are three important tools to help you with online marketing for attorneys?
- Improving Your Firm’s “Findability”
You can’t get new clients from your online marketing for attorneys unless people can find you. Your firm must have a presence on:
• Google
• Other search engines
• Law firm directories including SuperLawyers, Avvo, Yelp, and more
• YouTube
• LinkedInTo increase your findability you must improve your SEO. Make sure your firm is viewed as a credible source of information online. The more credible search engines consider your firm, the higher you’ll rank.
- Build High-performing Website
Being found is your first step. Once people find you, you must offer them a high-performing site.
You need a site optimized to convert visitors to clients. Once they arrive, they must take the next step, such as calling your office or requesting more information. The site also needs to be easy to navigate and make the next step clear to anyone looking for legal assistance.
- Help Potential Clients
Finally, make sure you’re helping the people who find your firm online.
This means having a site that answers their questions and helps them understand their issue and what to do about it better. The more helpful your site, the longer people stick around and thee more you build their trust.
With a helpful site, you’ll increase the odds they’ll reach out to you. It also makes Google happy, which allows more people to find you. This leads to a cycle of success with all three steps of your online marketing for attorney plan.
What comes next? To learn more or to get started with building better online marketing for attorneys, reach out to an experienced team to help you implement the right marketing tools for your firm.
