The beauty of direct marketing using traditional snail mail is that it now has the added benefit of technology. You can use new and proven techniques such as Mysql Mailing List Archives and landing pages on web sites for more effective targeting and information collection. Despite all the electronic options available direct mail still hits the mark and is a trusted medium to which customers respond.
Do Not Call Lists
“Seinfeld” made it clear how little we care for being contacted at our homes by annoying sales calls. His request to call the sales person back at their home sent a clear message that telephone soliciting is the least effective and least welcome way to contact customers. Direct mail is not under the same restrictions as do not call lists. Although mobile devices have made contact with customers easier with permission based marketing, there is still much mistrust with advertising and communication received from unknown sources. The beauty of permission based marketing is that it allows you to work from up to date mailing lists combined with other technology such as Mysql Mailing List Archives.
Improved Targeting Techniques
When you purchase mailing lists today you are more apt to have up to date information made available through easier collection techniques thanks to technology. Improvements to data bases, sorting and easy access to web surveys and text messaging opt in options has made targeting easier than ever. Mailing List Archives for Mysql are available in real time and the newest addition of location based marketing all work together to be extremely effective when used in combination with a direct marketing campaign. Loyalty programs also make it easier to reach an audience who wants to hear from you.
Technology and Interactivity
Many people still have a distrust of email fearing they can open a message with a virus. Mail is a little more trustworthy and when combined with technology can be made an engaging way to work with customers. Providing links to landing pages with customised messaging, QR codes that can be scanned and saved for future use to enter a contest or have access to a discount, and even a number that customers can text for information or opt in options are all ways to combine old and new ways of communicating with customers.
