While Google and other search engines will never release their exact algorithms and change them often, there are many elements of dental SEO that you need to focus on to garner top results.
Maps
You need to impress the search engine company with your efforts so that they will often put you at the top of their map when people search for dentists near them. Start by claiming your free Google Business profile and completing it thoroughly using as many keywords, such as root canal and braces, as possible. Your dental practice will also need a well-rounded website.
Name Address Phone Number
Commonly known as NAP, your dental office’s name, address, and phone number must appear in many online locations. It must be consistent across all platforms. For example, if you use Dr. Shirk on Facebook, you should not use Doctor Shirk on Yelp. Additionally, your address should be the official one the United States Postal Service uses. Your information should appear in dental directories and the local chamber of commerce. Ensure that you claim your listing on sites like Yelp. Constantly watching the web for incorrect information can be time consuming, so work with a dental SEO company in Boca Raton, FL as they will help you watch.
Website
Go over your website regularly to ensure that the information on it is current. Create an about us page showing your credentials. Talk about your experiences as a dentist. Update your website regularly with content that your clients will find helpful. Offer proof that you are trustworthy. Always enable a safety certificate on your website. While these are great places to start, work with a dental SEO company in Boca Raton, FL so that your website stays up to date.
