When people think of the term “prime time,” many think of bright lights and excitement. For more than twenty years now, many people also associate Prime Time with cigars – and for good reason. The North Carolina company has established itself as one of the largest and most successful in the cigar industry.
In fact, it is the most successful selling brand in Canada and can be found in more than 75,000 United States retailers, including a majority of the largest convenient store retailers in the country. That is a standard that has been set with a focus on customer satisfaction from day one.
As an organization, Prime Time International Company was established in 1993. Known to many simply as PTIC, Prime Time cigars were originally intended for customers who were considered to be closet smokers, or that only enjoyed a cigarette or cigar one at a time. Known then as Single Stick, they were sold individually.
The company’s founder, Jim Emery, decided himself that this was the path the organization would take in his infancy because he met many people who were forced to hide their smoking habits, or only wanted to smoke every once in a while. Because they were forced to purchase an entire pack of cigarettes, many of these part-time smokers wasted money. Emery believed they should be able to get the satisfaction they wanted or needed, exactly as they wished, and nothing more.
When laws were changed in the 1990s making it impossible to sell cigarettes individually, the company again kept customers first and looked to keep its original intentions in place. They moved to cigar production, which allowed Prime Time cigars to be sold in packs of less than twenty, but it also enabled them to diversify into different flavor options.
Today, Prime Time cigars come in many different flavors, which allow consumers to enjoy a variety of options. The brand has trademarked the phrase “America’s Favorite Flavored Cigars” and it is not hard to understand why. With popular fruit flavors like watermelon, peach and cherry, Prime Time cigars offer a hint of sweetness along with each smoke that customers love.
Furthermore, the company is always looking to create products that increase the customer experience, including the new and innovative dragon fruit flavor. Other products are continually in development as the company searches for better ways to serve its customers.
