Corporate events are changing. Planners are employing everything from new destinations to technology to ensure attendees a unique experience, one that goes way beyond the norm.
For years, the “go-to” places for holding corporate events have always been a hotel. Event organizers are now moving away from the past. They are now holding events in venues never before considered. Venues such as concert halls, private villas, theme parks, and an escape hunt experience are now the “new norm.”
The key to a successful corporate event is to create a lasting impression on the attendees. This drives attendance growth year over year. By providing attendees with a memorable time, it becomes a win-win for everyone concerned.
The Focus on Engagement
Technology has changed the way things are done. A well-conceived event understands this and makes those in attendance an integral part of the event. The days of sitting for hours on end are over; the days of participation are the new norm.
There are new and exciting ways to increase participant engagement. PowerPoint is out and video-conferencing, hands-on attendee participation, and event-specific apps are in. By being an integral part of the event, rather than simply a spectator, attendees are more likely to gather more knowledge and increase their skills.
Creating a Unique Experience Using Technology
There is an abundance of technology available, and event planners are putting it all to good use. Of course, Wi-Fi is a must, but employing advanced technology can be used to create a unique experience.
No amount of technology will ever eliminate the traditional presentation, but there are many innovative ways to enhance the experience. By using the technology available in any smart-phone, corporate events take on a completely new dimension.
By using technology to the fullest, the two or three-day life cycle of an event has now become much longer. Event attendees go away knowing they are part of a larger community.
