There are plenty of ecommerce sites online. But not all of them were made equal. If you’re wondering why your bounce rate is so high or why there doesn’t seem to be enough traffic coming your way, then your website design might be the problem. Take a look at some site errors that kill your traffic and sales:
Disorganized layout
If your customers can’t understand what to do or where to go when they get to your site, then it might be because you have a confusing layout, says Business 2 Community. If you don’t want your customers to go away, you need to keep them happy and that’s not going to happen if they have trouble understanding what’s happening on your page. So keep your content structured and organized.
Too many elements
Clean up the clutter in your page. If you have too many colors, use too many different font styles or have too many images, streamline them. Get rid of the clutter and your customers will stay longer. Also, make sure the colors you use work well with your logo and branding. You want your logo to stand out instead of getting buried in the details instead.
Poor navigation
User experience is essential to any ecommerce site. Customers aren’t likely to stay a moment longer on your page if the navigation is bad. Whether this means a disorganized page or too many pages in your checkout process, your users want convenience and speed. So smooth out your user experience.
Website assistance
This is where hiring WordPress design services in Chattanooga come in handy. By asking a professional web design company for help, you can improve the design and user experience of your site. No need to lose sleep, obsessing over the design mistakes that’s killing your traffic and conversion.
So if you’re looking for a way to improve your online business and bottom line, get help from professionals in the field.
