SEO is an acronym for search engine optimization. It refers to ranking your website high in Google, Bing, and Yahoo! Higher rankings bring more exposure to your business, which should translate to increased sales.
Organic Search Traffic
The process of organic search traffic happens when you rank on the first page, preferably in the top half of the page and, most importantly, in the top three links. The top link itself is the best spot to be in, but there can be a lot of competition for that placement. Link popularity, content relevance, and technical configurations rank your website higher through SEO.
Trust
People trust the search engines they use over all others, so they trust the highest links to deliver the best results. When your website and business achieve these standings, that trust is conveyed to your business. SEO draws in traffic, so your website should be able to close the sales of very interested consumers looking for products and services such as your own.
SEO Tasks
SEO tasks usually start with researching the keywords your website might rank for and then follow up with creating content that aligns with people searching those keywords. Website organization includes minimizing duplicate content, grouping similar pages into collective directors, and using descriptive URLs. Internal links help search engines locate, index, and comprehend your content, and optimization can include videos and images.
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