Exploring the advantages of vinyl billboard signage

by | Jun 2, 2017 | Digital Printing, Printing

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Printed billboard vinyl signs are normally the preferred option for many when it comes to outdoor advertising and signage. When it comes to creating visibility and advancing the image of a particular business or brand, vinyl is surely the best way to go. Here are some of the reasons why vinyl remains one of the single most used materials in outdoor advertising;

Longevity

Vinyl offers the user both the thickness and strength that is required for outdoor signs to last long. Unlike other materials that are common in the advertising world, it has a high amount of flexibility and never withers away even in adverse weather conditions like extreme rain, winds or snow. Vinyl is water resistant, so water will not wash away the colors or seep into the canvas. Many printing companies use UV protected ink, which then protects the color from UV rays.

Size

Vinyl is popular because it comes in many different sizes. Normally, one can get vinyl signs printed in increments as small as 0.5 inch. Some of the more popular size specifications include 2 by 6, 3 by 8, 3 by 10, 4 by 8 and 4 by 20.

Cost

With the advancement of technology, vinyl printing has been seriously enhanced. Today, vinyl signage can be printed digitally, a process that is much faster, cost effective and convenient for all involved. It also offers much greater results at a very low cost. With such easy printing, signage can be shipped to any part of the world without the risk of damage to the printing.

Visibility

The very point of signage is visibility. There is no point spending too much time and effort on signs whose messages cannot be read or even seen by the target audience. Vinyl signs are different though. Placed at the right place, vinyl signs provide high visibility. They are highly visible because of the true-lifelike colors that the new printing capabilities offer. As a result, businesses that use them will attract the attention of more people and pass on their messages further.

Vinyl is the leading choice for outdoor billboards and general signage.

Looking to conduct an outdoor advertising campaign for your business? Look no further than Blue sky digital printing. Visit our website today for more information.