When you are in need of an Orange County Printing job it can be tempting to try and do the design work on your own. After all, how hard can it be? The truth of the matter is most people do not have the eye required to prepare professional, attractive artwork for their own print collateral. It costs money to have your print collateral printed. You don’t want to invest all that money only to discover things didn’t turn out as well as you had hoped. Here are four reasons you should use a professional graphic designer for your next print job:
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Time is Money: You will end up spending a lot more time on getting your design complete than you might think. You will not have the skill set to set things up as required so will spend way more time trying to figure everything out so your files are printer ready for your Orange County printing company. You might have to pay for design services but when you factor in the value of your own time you will probably come out ahead. It is not just the time it will cost you it is also the software. The programs required to prepare your artwork are very expensive and although you can get away with using a cheaper software program it may cost you more when your printing company calls to say there are issues with the files you have provided.
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Competitive Edge: If you have an eye on the competition and you have had a good chuckle over their print collateral there is a good chance they either dictated a poor design to their poor graphic designer or more likely did it themselves. By hiring a graphic designer you will have a unique and thought provoking design that will give you the edge on the competition by offering professional brochures to your customers as well as for your banners, signs and ads.
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Brand Consistency: A graphic artist will keep all of your information on file and it will save you more and more money working with them on a regular basis. They will create your logos and have them ready to plunk in whenever you need them. They will have a template they can use for ads and brochures because they will understand the importance of brand consistency. They will use the same fonts and colors and will know how to repurpose artwork to save you money and keep your brand integrity in tact.
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Proper File Prep: A graphic artist will also understand what types of files your Orange County printing company requires so you will save yourself a lot of frustration calls to your printer trying to understand why the image you chose off your website does not have the proper dpi for a print job.
Working with a graphic designer will give you the professional quality designs you want for your print collateral.
