How Putting Your Focal Point on the Floor Can Multiply Its Impact

by | Oct 23, 2017 | Business

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Most of us know that event décor requires a focal point. Whether it’s a banner hung above the speaking platform or a repeated logo throughout the décor of the room, driving home the point you’re trying to make – and reminding your audience of who you are – is a necessity for success.

Did you know that one of today’s biggest trends in focal point design is customized flooring? While it may seem strange to put your brilliant design beneath your attendees’ feet, everyone from brands to brides are seeing the impact of custom dance floors.

Not Just for Dances

Of course, not every client who considers custom floor wraps is seeking a flashy surface for dances. Indeed, today’s custom dance floors can be used in myriad ways. Some examples of these alternative applications include:

  • Customized speaking surfaces for lectures, guest speakers and rallies
  • As a backdrop for photography sessions
  • Silent yet impactful promotion for large meetings and publicity events

The list goes on; nearly any event with a dance floor, stage or other flat surface can benefit from a backdrop that falls beneath guests’ feet.

Seeing is Believing

The custom dance floor trend is one that nearly perpetuates itself. Most customers have only but to see these dynamic designs in use to be won over. In the New Jersey area, clients are especially aware of the difference a great focal point like custom flooring can make for an event, because they’ve seen local graphics and event supplier Shout provide these products to other area clients. With professional displays popping up as the focal point for everything from gala events to business meetings to formal speaking events, there’s really no limit to where custom flooring designs might appear. The only limit is your imagination!