A trade show exhibit is a reflection of the image of your company. This is why hiring a skillful company is important to the image and success of your business. Professional, creative individuals will make sure that your exhibit has the appropriate appearance for your goals, contributes to an effective message and makes an impact. All of these things are key to grabbing the attention of an audience.
Choosing the Company
The search can start by asking others what they recommend. Contacting people you work with or doing a search online or in magazines or newspapers can help you find a perfect match. The majority of decent exhibit builders have websites that allow you to view what they have to offer.
It’s also a good idea to go to a trade show in an industry other than the one you’re interested in. This is a great way to see what type of booths and designs you’re into. Once you find a look that appeals to you, ask what the name of the company is.
There are certain trade show display companies that are only responsible for the design and structure of the display. Other companies help with shipping, storing, constructing, dismantling, brochures and other things.
Some tips on how to start searching include…
1. Knowing how long the exhibit builders have been doing what they’ve doing
2. Looking at the portfolio and pricing
3. Inquiring about references from previous customers
4. Learning about everything the exhibit builders have to offer
5. Asking about their overall style and how they do things
6. Making sure the exhibit building company can live up to the individual standards you have
Depending on the data you receive from doing this research, you can gauge which company would fit you or narrow your search down to only a few companies. After narrowing down, you can finally zoom in on the perfect exhibit builders to make a proposal to.
Be sure that everything is in writing so everything can be accomplished according to your plan.
Tips on Working with a Builder
Before working with an exhibit, you have to make sure you know exactly what you want. Things you should tell the exhibit builders are the size, the deadline, the date of the show, the budget and any special details. The more details you give the builder, the easier it’ll be for the builders to bring your idea to life.
Even though it’s essential to know what you want, you also need to be open-minded to new ideas. Make sure you at least listen to all suggestions. People with experience most-likely see things that never cross your mind, and can take your display to a whole new level.
