When you are embarking upon a business venture, the ability to raise money can be a key element of ultimate business success. One important factor that features into the success of any business is knowing the right people. Each business will have its own way of interpreting who the right people are for their business. Not all venture capitalists, private equity groups, or angels that invest within the same market sectors are going to mesh well with your venture. Different investors have different strategies.
For businesses and entrepreneurs that rely on certain SEC exemptions to raise money, one important aspect to figure out is how to find accredited investors who can connect with your vision and help you achieve success. Some of the ways in which you can find the right people as investors are discussed below.
Building Your List – Buying vs Networking
It’s not hard to develop a list of names, phone numbers, addresses, and other contact info of possible accredited investors. You can even purchase accredited investor lists in the marketplace. However, when it comes to the question of how to find accredited investors you can trust, you might not know if these individuals are like-minded and fully buy in to your ideas. You need to carefully consider any accredited investor list and work it over in order to ensure you choose the right people to buy into your vision.
One of the best methods is to build relationships over time. However, a well-developed and solid list can take years to put together using traditional networking. Individuals that are experienced, educated, and looking for the right investment won’t take long to bring on board if your investment is targeted toward them. These individuals are looking for the right deal and the experienced ones know a winner when they see one.
Investing is Personal
Always remember that true investing, regardless of how large scale your business venture is, will always come down to relationships and people. As you narrow down your investor list, the work of developing relationships will pay off and you’ll be able to propel your venture forward with solid and trustworthy investor partners.
