Search engine optimization (SEO) is a set of techniques that can be used to improve the visibility of a website on the search engine results page (SERP). Search engines like Google use complex mathematical algorithms to rank websites in SERPs.
Many factors affect your site and ranking for any keyword or phrase. Understanding how search engines work and what they look for when determining your site’s rankings is crucial to achieving success with dental SEO.
Optimize Your Website to Rank Well in Google
- Use the right keywords. You should first ensure your website uses the right keywords in its content and meta descriptions to help it rank well in Google, but it won’t make or break its success on other platforms like Yelp or Facebook.
- Use schema markup – Schema markup adds information to your website so that search engines can better understand your site and how it fits into their algorithm. If you use schema correctly, people who look at your site in the SERPs will see a small blue box with additional information on the result listing that shows above organic listings and three lines below paid ads.
Improve the User Experience
The user experience makes a website more than just a collection of pages. It’s how you make your site memorable, leading to more people visiting it.
How do you improve the user experience on your dental website?
- Make sure the site is easy to navigate, including having an easily searchable index page and clearly marked menus that lead directly to the content you want them to see.
- Make sure the site loads quickly. Nothing destroys a good impression of your site like waiting while it loads! You can also speed up load time by optimizing images, so they aren’t too big for mobile devices or desktop computers.
Create High-Quality Content
You can use a keyword analysis tool like Long Tail Pro to find the right keywords for your dental practice. You want to ensure the information you present is written for your target audience. Dental SEO marketing involves creating blog posts and articles that share information in an exciting way. By regularly publishing through a blog, you can also create an online community that will share your work with others.
If you need help with dental SEO, visit AMP Dental SEO to schedule a consultation.
