Today, the internet has completely changed the world of advertising. To find and reach customers, you must have an internet marketing strategy to expand customer retention rates for a consistent customer base. However, 44 percent of businesses tend to focus on attracting new customers, but did you know it costs five times as much to attract a new customer than it does to keep an existing customer? Your real focus should be on nurturing your current customers to drive customer loyalty. How do you shift your focus with strategic internet marketing? Colorado Springs internet marketing professionals create the tailored solution you need to produce a favorable return on your investment.
Building Customer Loyalty Online
89 percent of companies agree that the customer experience is the key factor behind customer loyalty and retention. However, what many fail to understand is the fact that the customer experience doesn’t end once customers leave your business. Thanks to the internet, the customer experience continues long after they’ve left your building. Internet marketing allows you to foster the customer experience through special offers via email and direct mail, valuable content found on websites and blogs, and engagement through social media.
With email, social media, content, and referrals just a handful of the components to customer retention, you must send the right message across all platforms to earn the loyalty of your customers.
Internet Marketing– Colorado Spring’s Experts for Customer Retention
Although 70 percent of businesses report that it’s cheaper to retain a customer than it is to acquire a new one, only 50 percent of companies have a solid marketing plan. As a result, most internet marketing campaigns fail within just three months, limiting the potential for customer retention.
Don’t place the success of your business in the hands’ of the inexperienced. For strategic and effective internet marketing, Colorado Springs marketing experts at Guardian Solutions, LLC offer the advice you need to expand your customer retention.
