If you are company that goes to one or two trade shows a year or if you have a marketing team constantly on the road and attending different shows, you need to understand what makes a good display area a great display area. Trade show exhibit displays that are outdated, poorly made, dingy and dark or not at all coordinated with the message you are sending to your potential target audience are more than just a waste of money, they may actually be hurting your sales and brand recognition.
There are several important factors to consider when you are planning trade show exhibit displays. You should give as much thought to the overall appeal and appearance of your area as you do to the staff that you send to the event and the literature that you have to present to customers at the exhibition.
Branding
The most memorable trade show exhibit displays not only are eye catching and unique in appearance, but they clearly identify the company, brand and product or service that is being marketed. This can be with unique pictures, images, logos or with the use of colors. By having a coordinated look between your brand and the display you build brand recognition in every person that looks at or walks by your display.
Security and Safety
Anyone that has attended a trade show, display area outside a conference or an exhibition has seen what can happen if a display is not safely and securely constructed. Remember that people will mill around and bump into the walls, pillars, stands and other structural components of your trade show exhibit displays.
By having trade show exhibit displays professionally designed and constructed as well as assembled and dismantled, you can avoid these embarrassing and potentially dangerous issues.
Neat and New
Your trade show exhibit displays need to be designed for the wear and tear of being assembled, taken down, moved and stored. Flimsy cardboard and poorly made displays will quickly look worn and old, which is a turn off for people walking through the exhibit area.
Keeping your trade show exhibit displays looking new and stylish also means having enough room in the area for customers to walk through and your staff to circulate and talk to potential new clients, refresh brochures and information, and to welcome people to your display.
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