The marketing world today is very different from days past, and professionals have to think outside of the box in order to reach customers. This includes reaching them on a myriad of different devices and channels, including tablets, laptops and mobile devices. Therefore, marketers must rely on things like ad serving and automation to get the job done, which is known as programmatic marketing.
To get the most out of this type of marketing, marketers use programmatic marketing platforms. This helps to organize data and it is excellent for marketing campaigns that are highly targeted. To take it a step further, programmatic marketing platforms partner with big data companies, which helps to further enhance the targeting of their chosen demographic.
Read on to find out a few more reasons why people are choosing programmatic marketing over other types.
Site Re-targeting
One of the reasons people are choosing to work with programmatic advertising providers is that they can help you target those who have already visited your site. So, when they move to a different site, they still see adds for yours. This method is a bit different than search retargeting. Here, the ability to target users is much deeper and the messages are highly targeted to those specific users, which leads to a better ROI.
Programmatic RTB
Another advantage would be programmatic advertising, or real-time bidding (RTB). This means ad inventory is bought and sold like an auction, and it is done in real time. This leads to lower costs, yet you still get great impressions based on what your campaign is targeting. Many programmatic advertising providers use this method as a supplement to other types of marketing.
As you can see, there are several advantages to choosing to work with a programmatic marketing platform, and talking to companies like Awarity can really make a difference in your marketing campaign while helping you stick to your budget.