Should You Develop Your Website or An App?

by | Nov 1, 2018 | Website Designer

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When you receive a vast amount of advice about choosing between a responsive website or a specific app for your business it is better to take advice from your website developer in New York. They should know the right questions to ask to find out whether you need to choose one or the other or both.

Did You Hear Apps Are More Popular?

Your budget may help you decide when you have to choose between one marketing method and another.

It is better to try both to see which is most popular with your potential customers and which attracts the most visits.

A website developer in New York needs to understand how you operate. What is it about your product or service which brings customers to your website or direct to an app on their smartphone?

When your developers and designers understand who your customers are and what you want them to achieve, they can direct you to the best solutions.

While apps are extremely popular, it should not become a mobile version of your website. The two provide different information and expectations for your customers.

Some major social media applications appear only to use an app, rather than a website.

As you consider how many apps your customers may use as part of your research, the chances and opportunities for your customers to choose your app is not very high in comparison to the major brands.

Your website developer in New York can explain how your website can attract the same set of customers and provide them with an opportunity to purchase during the same visit.

Once you understand where your customers hang out and what they are looking for either in a mobile responsive website or an app on their phone, it becomes easier to attract the most relevant customers for your business. This also gives you the opportunity to consider how to attract the customers who are not likely to use your main source of marketing and decide how cost-effective it is to develop both a website and an app for your customers.