There is hardly a business in operation at present that isn’t investigating social media marketing in Calgary AB, and with due cause. Traditional marketing methods have been turned on their heads by digital marketing, as the buying patterns of the majority of people have completely changed. It is estimated that over 90% of consumers will use the Internet to source products and services, but this goes much further. Social media sites now give a range of opinions and comments on the services received, and this provides the structure that influences many buying decisions. If, for example, you are searching for a hotel in a certain city and come up with a well-situated place at the right price, you may investigate further. If you then find poor reviews from clients, then chances are that you’ll continue your search.
This is the power of social media, and any marketing department that doesn’t move with these changing paradigms will be doing a great disservice to the business. The difficulty is that this form of digital marketing is still in its early stages, and many people don’t get it right. A lot of time and money can be spent on marketing campaigns which companies think will be successful, but which disappear without a trace. This is when you may need professional help.
Making use of expert social media marketing services in Calgary, AB
Becoming aware of the power of social media is one thing: becoming good at it is another. It’s a complex field and it requires a lot of study in order to become proficient. The best advice that a professional marketing firm will give you is to start by listening. This might run contrary to many marketing people’s instincts, which is to put out as much information and advertorials as possible. Actually, knowing your target market is such an important first-step, that almost everything else you do will depend on this knowledge.
The digital world allows you to know your potential customer better than ever before. If you want to establish a social media following – which is what all good marketers are striving for – you need to be fully aware of who your customers are, what their interests are, which sites they find interesting, and what they’re talking about. It may be tempting to use the old shotgun approach, whereby you fire widely and hope that something will hit, but successful social marketing actually needs you to adopt a highly focused strategy. It’s only when you truly understand your target market’s needs that you can begin to add significant value. This is when the content you choose for your articles and the sites where you select to post them will be far more effective. For more information visit us
