Finding the best way to brand and market a product is critical for any manufacturer. In a highly competitive industry such as the food and beverage or pharmaceutical industries, a label that makes a product catch the eye and stands out on the shelf can make a big difference in the number of sales.
One of the best options in labels for bottles, cans and similar types of containers are shrink sleeve labels. Economical, vibrant and offering significant marketing space, these labels should be carefully considered for new products or relaunch of old products that may currently have dated looking packaging and labeling.
All shrink sleeve labels are applied using the same process. The sleeve is dropped over the bottle, can or container, and then heat is applied to allow the label to shrink and conform to the shape.
360 Degree Advertising
One very important benefit to keep in mind with this type of labeling is the amount of usable space on the label. This can allow for considerable text, images, and graphics to be included in the design. Additionally, since the label is printed on the inside of the sleeve, it is protected from fading, exposure to moisture or even from rubbing off as the product is being moved and handled.
The other advantage with regards to the placement of the advertising around the container is the ability to leave clear areas. This will allow visibility of the product through the label or even allow the product to become part of the label design.
No Shape Restrictions
For many products, particularly liquids, the shape of the bottle is as much a part of branding as the actual label colors and the brand and product name. With the use of shrink sleeve labels, unique bottle shapes with multiple designs can be easily and effectively covered with the label.
Practical, effective and eye catching, these labels are an ideal option to consider for new products or to upgrade the packaging on existing products.
