According to a recent report published in the Trade Show Executive newsletter, the demand for face-to-face interactions in the retail and B2B sectors is reaching levels that were last reported before the COVID-19 pandemic. While it is true that there is growing interest in blending virtual and in-person experiences, expo organizers are seeing greater enthusiasm at their events.
Taking advantage of the branding opportunities made available by expo events requires a strategic approach. One of the most active trends in the expo and conference circuit involves trade show giveaways of promotional products. With this strategy, brands can capitalize on the renewed excitement for in-person interaction. Product giveaways let you connect with trade show attendees, thus sparking conversations and leaving a lasting impression beyond booth visits. Right off the bat, giveaways give you chances to collect information for leads, but there’s also the matter of prospects and customers walking away with products that highlight your brand.
When you give away high-quality items that attendees will use and keep, you are extending the lifespan of your brand, thus encouraging word-of-mouth promotion tacitly. You don’t want to pick random products for giveaways; you want to choose items that complement your brand image and target audience. An example in this regard would be a tech company giving away portable phone chargers. A fitness brand could hand out branded water bottles.
For more information about trade show giveaways that generate leads and extend the visibility of your brand, please visit theLogoShop at welogostuff.com and browse through the online catalog of promotional products. Follow them on Facebook for updates.
