In order to have high sales, you must have a certain level of trust. Trust between a sales representative and a customer is paramount. Customers have to know that you won’t disappoint them. You must deliver their order accurately, and it must be delivered on time without delay. If you meet or exceed your customers’ expectations with the first couple of orders, then trust will be established. They will most likely turn into a repeat customer, and they will give you referrals if they are pleased with your products and the level of service that you provide. As time goes on, the sales representative will be able to gain insight about the customer, gather intelligence in regards to the customer’s business, and give attention to details that will bring success. All of this will lead to loyalty and customer satisfaction.
Trust Supports Sales Technique Development
When trust is present between a sales representative and their customer, the sales techniques that are used will benefit from the strong relationship. The representative’s self-confidence will dramatically increase, they will be much more self-aware, and they will be rewarded as a result of the tight bond that they have. If trust exists in the relationship, then the relationship will go beyond simple order placement. You will be seen as a part of the customer’s team, rather than just a sales representative or vendor. If the customer doesn’t trust you, then you can kiss your sales goodbye. Word of mouth is a powerful thing, and once you get a bad reputation it can be very hard to redeem yourself. Always do what you say you are going to do, and do everything you can to please the customer.
Optimize Sales with Trust
Customers buy from the people that they like, plain and simple. If they like you, then loyalty will come into play. This will most definitely optimize sales. If the customer feels loyal to you, they will give you larger orders over the long term course of things. This is significant, because you will have their continual support. As long as they know that you operate with ethical business practices, they will give you a ton of referrals. Referrals turn into sales, and sales turn into profits.
The Sales Coaching Institute offers an effective sales coaching to help teach sales people to properly manage the organizations, to increase productivity, morale and decrease turnover.
