Data is not useful if it is inaccurate. In a modern customer database, you are bound to find inaccurate, incomplete, or outdated information. Also, data can get messy, as it comes from a wide range of sources, making it difficult for you to find the exact type of information you need. If you wish to run your business or organization efficiently, you need to improve the quality of your data. Here is a look at why you should use data append services.
Obtain More Information
With data appending services, you will be able to collect much more information than you can on your own. Regular services can help you obtain basic information such as names, addresses, occupations, and email addresses, while more advanced services may be able to provide financial information such as incomes and credits scores, or even social media information such as Facebook or LinkedIn profiles.
Get Cleaner and More Accurate Information
Another benefit of data append services is that they can be used to correct typos, update zip codes, replace obsolete place names with current names, and clean up other mistakes that can render email or postal addresses invalid. Additionally, they can remove unwanted data such as incorrect phone numbers, return mail, and email bounce-backs, so that you do not have to spend time and effort going through them.
Saves Time and Money
In most cases, data append service providers can complete an order in two or three weeks, which is much faster than performing the task yourself. Also, it only costs a few dollars to have thousands of records appended. This is substantially lower than the cost of having an employee find new information, run reports, and identify and correct errors.
To get the most out of data append services, you have to make sure that you select the right provider. Look for one with an impressive track record of successful data appending projects and high customer satisfaction ratings.
