Informational and directory signs are not the most attractive and eye-catching signage. However, they are some of the most important signs you can have for your business. When you have more effective informational signs, your company is more efficient, and it’s easier to get around your facility. Here are a few helpful tips that can make your wayfinding signage better.
What is a Wayfinding Sign?
Wayfinding signs show people where certain aspects of your business facility are located. Customers and employees don’t have to waste a lot of time figuring out where things are. If you want the best signs, it’s important to understand what makes an effective sign and the types of signs available.
What Makes Effective Informational Signs?
Wayfinding signage should be clear, concise, and to the point. People shouldn’t have to think about what they say because the message should be obvious. The best signs do not give the customer any more information than he or she needs. For example, if someone is looking for the manager or restroom, they only want to know where the room is.
Types of Wayfinding Signage
There are four basic kinds of wayfinding signs:
- Warnings
- Signs that provide information
- Direction giving signs
- Identification signs
The Importance of Fonts
It’s usually best to use simple and easy to read fonts. This is no place for fancy scrolling or cursive type lettering. When someone reads wayfinding signage, he or she does not want to be entertained. They only want information.
Designing the Perfect Signs
When designing wayfinding signage, try to be as consistent as possible. This is the best way to present a professional appearance to the world. If you are not sure which kind of signage is best for your business, talk to your sign professionals today. They have years of experience in successful sign design.
